Selling on-line

If you choose to sell your goods or services on-line, you have the potential to reach more than a billion Visa cardholders worldwide. Anyone using a Visa card, including Visa Electron, is a potential on-line customer. Imagine the effect on your business if just a fraction of them shopped with you.

To maintain and grow confidence in Internet shopping, your customers need to know that their on-line transactions are protected and that any data held by on-line retailers is secure.

Safer e-tailing
Selling your goods or services on-line provides challenges that you do not have to face when accepting payment from a cardholder face-to-face. Visa has developed a range of procedures and guidelines for payments where cards are not present.

Customers trust Verified by Visa
Visa is already one of the most popular ways to pay on-line — and customer preference is set to increase with the introduction of Verified by Visa. This is a password-protected service that verifies the cardholder’s identity when shopping on-line. This service also guarantees that you are paid for the transaction.

Data security
E-commerce sales will continue to grow as consumer confidence in the protection of their card data increases. That is why we created the Account Information Security (AIS) programme for on-line retailers. It combines procedures, principles and best practices that allow you to keep and use data with confidence after the transaction. Find out more about the AIS programme.

More Information
Verified-by-Visa Find out more about this service.