If you choose to sell your goods or services on-line, you have the potential to reach more than a billion Visa cardholders worldwide. Anyone using a Visa card, including Visa Electron, is a potential on-line customer. Imagine the effect on your business if just a fraction of them shopped with you.
To maintain and grow confidence in Internet shopping, your customers need to know that their on-line transactions are protected and that any data held by on-line retailers is secure.
Safer e-tailing
Selling your goods or services on-line provides challenges that you do not have to face when accepting payment from a cardholder face-to-face. Visa has developed a range of procedures and guidelines for payments where cards are not present.
Customers trust Verified by Visa
Visa is already one of the most popular ways to pay on-line — and customer preference is set to increase with the introduction of Verified by Visa. This is a password-protected service that verifies the cardholder’s identity when shopping on-line. This service also guarantees that you are paid for the transaction.
Data security
E-commerce sales will continue to grow as consumer confidence in the protection of their card data increases. That is why we created the Account Information Security (AIS) programme for on-line retailers. It combines procedures, principles and best practices that allow you to keep and use data with confidence after the transaction.
Find out more about the AIS programme.