Visa Offers Banque Saudi Fransi Credit Cardholders Premium Rewards

Classic and Gold credit cardholders to enjoy exclusive benefits with platinum upgrade

Riyadh, 18th March 2012: Visa, one of the leading global payment solution providers, in partnership with Banque Saudi Fransi is offering its Classic and Gold credit cardholders the opportunity to upgrade to Platinum credit cards and enjoy an even wider range of rewards and privileges.

The campaign, which runs this month March 2012 gives Visa Classic and Gold credit cardholders the chance to benefit from the advantages of a Platinum Credit card, prior to the summer season, giving them the opportunity to maximise their purchases during their domestic and International travels. Visa Platinum and Visa Gold cardholders in the Middle East have access to tailored offers and packages to enjoy various leisure, hotel, travel, entertainment and retail rewards to help them enjoy.

Commenting on the Campaign, Ahmed Gaber Country Manager for Kingdom of Saudi Arabia said: “At Visa we continuously aim to enhance our cardholder experience by offering added value promotions to our growing Visa Premium cardholder base. Our latest partnership with Banque Saudi Fransi is an example of understanding the changing lifestyle needs of Saudi cardholders and ensuring we deliver a product that enhances their travel and leisure experiences.”

He added: “Visa has an excellent track record in KSA of working closely with esteemed partners such as Banque Saudi Fransi to extend the benefits of electronic payments to Saudi cardholders. All Visa cardholders will continue to benefit from cross industry expertise resulting in secure payment products while rewarding cardholders for incorporating Visa into their daily lives.”

Rene Dulac, Banque Saudi Fransi Retail Group General Manager, said: “We are delighted to be offering our Visa credit cardholders such a rewarding offer whereby they can enjoy the luxury of using their Visa cards throughout the summer season and benefit from all the privileges that comes with the Visa 2012 Premium Privilege Program. Since we launched in December, 20,000 customers are currently enjoying the upgrade and we aim to increase that to allow more of our customers to enjoy the great opportunity.

Enjoy the Luxurious Life with Visa Premium Privilege Program
Visa has developed a new range of privileges for 2012 to allow its Premium cardholders to make the most of their valuable leisure time.

Visa Platinum and Visa Gold cardholders in the Middle East have access to tailored offers and packages to enjoy various leisure, hotel, travel, entertainment and retail rewards to help them enjoy.
Visa Premium cardholders are also offered an extensive array of benefits including, merchant privileges, extended warranty, purchase protection, in addition to a range of domestic, regional and global offers.

To find out more about Visa’s Premium Privileges Program visit www.visamiddleeast.com.

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About Visa
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Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most advanced processing networks—VisaNet—that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com. Corporate Backgrounder

Contact:

Visa: Rawan El-Saleh, DABO & CO - Tel: +971 4 344 4901 or email: visateam@daboandco.com